About the Logo
I had the pleasure of crafting a fresh, dynamic logo for an innovative e-commerce shop called WishCart. In this post, I will walk you through the entire design process—from initial concepts to the final masterpiece.
The Challenge
WishCart is an eCommerce logo centered around a shopping cart, symbolizing wish, convenience, and the joy of shopping!
The idea is to create a memorable wordmark logo with a customized font and the use of negative space smartly!
The Best Part: Brainstorming
To avoid overusing “Cart,” I focused on the word “Wish” and tried to incorporate a shooting star into the logo’s negative space. This creates a memorable visual metaphor while aligning with its cultural beliefs across the globe.
The Process Of Refinement
My favorite part is digitizing and refining the logo concept. Shape. Color. Purpose. Transforming ideas into visual branding.
From chaos to clarity. An identity is born.
